Primary Tools and Skills
Photoshop, Problem Solving, Branding, User-Centred Design
Working with Canon, one of the greatest challenges my team and I solved was transferring a preexisting brand experience that only worked on Desktop size browsers into a responsive, dynamic, and consistent new experience without sacrificing the brand identity of Canon. A challenge that I also faced was using outdated assets intended for desktop viewing on a mobile size website.
A lot of user experience processes were involved in ensuring that the Canon brand store was designed to be both usable and consistent with what our customers expected from our mobile site. This heavily involved using the power of people and ideas to refine how we could best represent Canon and teach customers about Canon products.
My solution to working with desktop size assets that would work from the smallest phone size to the largets screen involved intensive asset manipulation in Photoshop, paired with critical thinking and collaboration. I ensured that the creative provided by Canon was suitable and easy to consume on the web, regardless of device.